Sentiment Analysis Comprehensive Beginners Guide

Broadly speaking, sentiment analysis is most effective when used as a tool for Voice of Customer and Voice of Employee. Sentiment libraries are very large collections of adjectives and phrases that have been hand-scored by human coders. This manual sentiment scoring is a tricky process, because everyone involved needs to reach some agreement on how strong or weak each score should be relative to the other scores. If one person gives “bad” a sentiment score of -0.5, but another person gives “awful” the same score, your sentiment analysis system will conclude that that both words are equally negative. Classification may vary based on the subjectiveness or objectiveness...

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